Google has confirmed that it wants to position itself as a key technology partner for live-service video game publishers.
This information was shared by Jack Buser during an interview with Axios. If you are interested in the state of the video game industry, you can check out our other articles here.
Google wants to be a key technology partner for live-service games
Speaking with Axios, Jack Buser said that Google is positioning itself as a technology partner to live-service video game publishers, by revising it’s messaging about gaming.
It was at that point that we basically had to make a decision about Stadia that we realized that, in Google Cloud, we’re at our best when we’re helping other people build this thing, not necessarily building it ourselves.
Jack Buser, Director of Game Industry Solutions, Google Cloud
Buser joined Google from PlayStation as the 10th employee at Stadia in 2016. This change comes after Google shut down the Stadia platform in January 2023.
Google is selling a service package to game publishers with a strict focus on live-service game operations. Google claims that its technology can reduce the risk of live-service games.
According to Google, Ubisoft, Niantic, and Unity are their active clients. They are also wooing other big publishers to join.
According to Buser, Google will compete with Amazon and Microsoft’s cloud and server infrastructure. But Buser’s team is selling itself as a specialized solution for live-service gaming.
Google is committed to gaming which is a big part of our message. When we decided to work with Stadia, we just said, ‘Look, we’re committed to gaming as an industry.’
Jack Buser, Director of Game Industry Solutions, Google Cloud
